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10 Ways to Surprise and Delight Your Customers So They’ll Know They Come First

by Staff GBAF Publications Ltd
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Peter Wasmer, Founder & CEO, Pure Coastal Technologies, Inc.


Delighting customers is essential to providing great customer service and making them understand that they are your top priority. By following these tips, you’ll be able to create an exceptional customer service experience that will make your customers feel valued and appreciated.

  1. Anticipate their needs.

One of the best ways to delight customers is to anticipate their needs. If you can figure out what they need before they even ask, they’ll be impressed and delighted. Sometimes this means going above and beyond what’s expected, but it’s worth it to make your customers happy.

  1. Make them feel special.

Another great way to delight customers is to make them feel special. You can do this by taking the time to know them as individuals, by providing excellent customer service, or by giving them unique experiences. Whatever you do, make sure your customers feel valued and appreciated.

  1. Surprise them with unexpected extras.

Unexpected extras are a great way to delight customers. Whether it’s a freebie, a little something extra on their order, or a special gesture, surprises always make people happy. Try to think of something unique and special that will really surprise and delight your customers.

  1. Make them feel appreciated.

One of the best ways to make customers feel valued is to make them feel appreciated. Thank them for their business, let them know how much you appreciate their loyalty, and go the extra mile to show them how much you care. When customers feel appreciated, they’re more likely to come back and recommend your business to others.

  1. Solve their problems quickly.

When customers have a problem, they need it solved quickly and effectively. If you can solve their problem quickly and satisfactorily, they’ll be delighted. Make sure you have a process in place for handling customer complaints and problems, and make sure your team is trained to handle them promptly and effectively.

  1. Be responsive to their needs.

Customers need to feel like you’re responsive to their needs. If they feel like you’re not paying attention to them, or if you’re not taking their needs into account, they’ll be unhappy. Make sure you take the time to listen to your customers and respond to their inquiries and feedback promptly.

  1. Exceed their expectations.

One of the best ways to delight customers is to exceed their expectations. If you can go above and beyond what they expect, they’ll be thrilled. Try to think outside the box and come up with creative ways to surprise and delight your customers.

  1. Be consistent.

Consistency is key when it comes to delighting customers. If you can consistently provide excellent customer service and meet or exceed their expectations, they’ll be happy. Be sure to set high standards for your team and make sure they understand the importance of providing great customer service.

  1. Make them feel valued.

Customers need to feel valued in order to be delighted. If they feel like you’re not interested in them, or if they feel like they’re just another customer, they won’t be happy. Make sure you take the time to connect with your customers and let them know how important they are to your business.

  1. Be authentic.

The best way to delight customers is to be authentic. If customers feel like you’re just pretending to care, or if they feel like you’re not genuine, they won’t be happy. Make sure you let your customers see the real you, and make sure your authenticity shines through in your customer service.

So, now that you have the tools you need to put customers first and delight them with your brilliant customer service commitment, you’re on the right track to grow your business. But it doesn’t end here. Following up with customers is also a great way to delight them. Send them a thank-you note, send them an e-mail asking for feedback, or just drop them a line to let them know you appreciate their business. Showing customers that you care even after they’ve left your business will make them happy and likely to return in the future.

Most importantly, remember to always be responsive to their needs and exceed their expectations whenever possible. Happy customers are the key to a successful business!