By Amelia Sordell, Founder of
Klowt, The Personal Branding Agency
- Write how you speak. You’re not writing a thank you card to the Queen, so don’t write like you are. Dictate your ideas into your phone to avoid sending people to sleep with formality.
- The first few lines of a post are the most important. People can only see the first few lines of a post before deciding whether or not to bother reading on… make them count. (aka what’s the punchiest thing you can say? That’s the headline).
- Be concise and use in short sentences. People buy simplicity, not complexity so get to the point. And fast.
- Don’t. Be. Afraid. Of. Being. Grammatically. Incorrect. People read copy as if it was being spoken to them. Write it that way.
- Write as much copy – as often as you can. Being great at telling a story with words is a skill. Work on it.
- Don’t overproduce your images or content. People like real. And if that means you’ve screenshotted a WhatsApp from your client or recorded a sweaty TikTok from your phone – roll with it.
- Learn from other people. Study the big personal brands, the middleweight personal brands and those who are up and coming. You can learn a lot about creating content from consuming other people’s.
