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A new brand for a new era – introducing The True Sales Company

by Staff GBAF Publications Ltd
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  • The True Sales Company delivers training built on honesty, consistency and confidence
  • New brand builds on 12 years of success and 100% rebooking rate
  • Training and consultancy provided for sales teams and individuals

Paul Owen, MD of UK sales transformation specialist The True Sales Company, came to sales late. Aged 32, he took his first sales job – and it changed his life. Paul’s career in sales led to him founding his own business – Sales Talent – in 2011. After 12 years of success, and having achieved a 100% client rebooking rate, the firm has now evolved to become The True Sales Company. 

“We’ve rebranded to a name that better reflects the work we do and the values we hold dear in sales. I came to sales late because I had misunderstood what was involved – a mistake that many people still make. Sales isn’t about forcing people to buy, it’s about helping them to buy well. That’s why The True Sales Company is focusing on honesty, consistency and confidence as the three tenets of the training and consultancy that we provide.”

Paul Owen, MD, The True Sales Company 

The firm is working with businesses in various locations across the UK, and particularly in London and the South East, to deliver sales programmes that help companies improve their profits by growing their sales, improving their margins and retaining their teams. 

Paul is passionate about repositioning sales to show that honesty is the best policy. He has made it his mission to support one million people to sell honestly, consistently and confidently in the next 10 years. His sales podcast, bestselling book on sales – Secret Skill, Hidden Career – and training and consultancy services mean that he is well positioned to do so. Now, the new True Sales Company brand is ushering in a new era for the business. 

“My work is now focused on showing the world the true nature of sales, then giving everyone the skills and confidence to do it consistently well. Everyone should leave our training not only more consistent and confident in sales but also proud of the job they do and happy in the value they give both clients and their company. That’s a solid foundation both for personal success and for business growth during trying economic times.”


Paul Owen, MD, The True Sales Company