# Birkenstock raises annual revenue forecast on strong footwear demand
Published: 2024-05-30
Category: Headlines
Category URL: https://entrepreneurtribune.com/category/headlines/
Meta Title: Birkenstock Raises Annual Revenue Forecast Amid Strong...
Meta Description: Discover how Birkenstock boosted revenue by anticipating retail trends and featuring cork shoes in the movie 'Barbie.' Wholesale retailers are...
URL: https://entrepreneurtribune.com/birkenstock-raises-annual-revenue-forecast-on-strong-footwear-demand/

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## Birkenstock raises annual revenue forecast on strong footwear demand

(Reuters) – Birkenstock raised its annual revenue forecast on Thursday, as the German sandal maker bets on benefits from full-price selling and strong [demand](https://entrepreneurtribune.com/platinum-set-for-biggest-deficit-in-a-decade-in-2024-says-johnson-matthey/) for its closed-toe silhouettes and cork-based sandals.

Wholesale retailers are still stocking up on in-demand products like Birkenstock despite a wider effort to cut back on inventory due to waning demand for discretionary items such as footwear.

Demand for Birkenstock’s sandals and shoes made of cork also got a boost from Margot Robbie donning a pair of pink Birkens in the movie “Barbie” last year.

The company now expects fiscal 2024 revenue between 1.77 billion euros ($1.91 billion) and 1.78 billion euros, compared with its prior forecast of 1.74 billion euros to 1.76 billion euros.

Birkenstock reported quarterly [revenue](https://entrepreneurtribune.com/consumer-health-giant-haleon-sees-higher-revenue-in-2024) of 481.2 million euros, compared with market expectations of 466.1 million euros, according to LSEG data.

($1 = 0.9246 euros)

(Reporting by Ananya Mariam Rajesh in Bengaluru; Editing by Devika Syamnath)


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