At a time when automation and digital interactions have captured the attention of the business world, one tried-and-true customer acquisition model remains a key contributor to business growth—face-to-face sales. And for many Fortune 500 companies across sectors and industries, the “old-fashioned” face-to-face approach is here to stay.
Just ask Cydcor, which over the last three decades has cemented its place as a market leader in outsourced sales. While the California-based “people helping people” business has embraced and innovated with technological advancements since its founding in 1994, its true magic—interpersonal connection, problem-solving, and custom solutions realized through person-to-person interaction—remains as powerful as ever.
“Face-to-face connections are not just a nicety; they are vital for building lasting relationships and driving business success,” notes Vera Quinn, CEO and President of Cydcor. “Personal interactions foster trust, understanding, and a deeper connection with customers, which are essential for acquiring and retaining new business.”
In a market where consumers and clients often feel like just a number, Quinn sees immense potential for entrepreneurs who understand the power of building relationships, solving problems, and presenting opportunities that truly make people’s lives better. She believes that those who embrace building personal connections that technology cannot replace will define the next generation of impactful business leaders.
To help its clients acquire new customers, Cydcor contracts with a field network of nearly 400 independent sales companies across North America. The owners of these companies are entrepreneurs with proven track records in sales. Each company is responsible for hiring, training and leading its employees, thereby building its own culture of performance and leadership. They allow their teams the opportunity to build a track record in sales to start their own businesses. This entrepreneurial mindset not only fuels growth for Cydcor and its clients but also empowers entrepreneurs within Cydcor’s network with opportunities for independence and ownership.
Cydcor’s network of independent sales companies is owned and operated by a diverse group of entrepreneurs, each inspired and motivated by the opportunity to represent Cydcor’s impressive client roster. This network includes individuals from all backgrounds—including, musicians, journalists, professional athletes, teachers, and former corporate leaders—each bringing unique perspectives and experiences. Fueled by the opportunities provided through Cydcor, their drive and mindset allow them the opportunity to transition into successful entrepreneurial ventures in sales.
“You can learn a lot,” Quinn says, recalling her own experiences in door-to-door sales, where she started her career. “It’s not just about sales skills—which will serve you for the rest of your professional and personal life. It’s also about learning how to understand others, take accountability for driving results, and collaborating and building teams to help you get there.”
Looking at it this way, face-to-face sales has a lot of merit when it comes to empowering the next generation of entrepreneurs. These types of interactions require crucial life skills such as active listening and emotional intelligence, as professionals need to read subtle body language cues, understand unspoken concerns, and respond appropriately based on the specific customer they are speaking to. “These skills translate into your personal and business relationship capabilities,” Quinn says, “no matter what your goals are or what career you want to pursue. I’ve even learned how to be a better leader, friend, spouse, and parent thanks to the lessons I’ve learned in face-to-face sales.”
The ability to communicate and tailor products and services to each customer’s unique situation is essential for business growth. The network of independent sales companies Cydcor works with are uniquely skilled at the art of articulating ideas clearly and building rapport with customers. Whether in negotiations, presentations, or team management, these timeless abilities will always be in demand.
Beyond communication, face-to-face sales teaches problem-solving and resilience. “You have to be able to think on your feet,” Quinn says, “handle rejection with grace, and persist through difficulties while maintaining a positive attitude. And with every step forward, it gets easier, as you’re more able to identify needs, propose solutions, and handle objections professionally. It becomes natural and continues to serve you in the office, in the field, and in your life.”
As the business landscape continues to evolve, Cydcor remains committed to its core philosophy of face-to-face sales. While technology undoubtedly plays a larger role in the future, Quinn believes that personal interactions will grow into an even more valuable and specialized skill among entrepreneurs. This is the true power behind the network Cydcor works with. “Technology can enhance our efforts, but it cannot replace human interaction in person,” she says. “Our goal is to keep innovating while staying true to what has always made us successful—understanding and connecting with customers directly.”
Cydcor is empowering the next generation of entrepreneurs by providing an opportunity to those entrepreneurs dedicated to face-to-face sales—a testament to the enduring power of personal connections in business. By combining this time-tested method with a culture of excellence and a commitment to innovation, Cydcor continues to drive success for its clients and its people.
As Vera Quinn puts it, “Business success is simple: build genuine connections, understand people’s needs, and help solve their challenges. That’s a winning strategy that never goes out of style.”
To learn more about Cydcor, visit their website.
Jesse Pitts has been with the Global Banking & Finance Review since 2016, serving in various capacities, including Graphic Designer, Content Publisher, and Editorial Assistant. As the sole graphic designer for the company, Jesse plays a crucial role in shaping the visual identity of Global Banking & Finance Review. Additionally, Jesse manages the publishing of content across multiple platforms, including Global Banking & Finance Review, Asset Digest, Biz Dispatch, Blockchain Tribune, Business Express, Brands Journal, Companies Digest, Economy Standard, Entrepreneur Tribune, Finance Digest, Fintech Herald, Global Islamic Finance Magazine, International Releases, Online World News, Luxury Adviser, Palmbay Herald, Startup Observer, Technology Dispatch, Trading Herald, and Wealth Tribune.