New Delhi, March 07, 2022: FCB India marks its 4th consecutive Grand Prix win at the Spikes Asia 2022! FCB India won the Grand Prix for the campaign- ‘The Nominate Me Selfie’ for Political Shakti & The Times of India along with a Silver. The agency also won Bronze for The Mirror.
FCB won the Grand Prix in 2018 for Sindoor Khela, in 2019 for The Open Door Project and in 2021 for Times Out&Proud.
Aadhe Hum, Aadha Humara- The Nominate Me Selfie for Political Shakti & The Times of India is a powerful reminder of the concept of gender representation at the top. 50% of our population are women, but only a fraction of parliamentarians are represented by this gender, leaving half of the electorate without or with very little voice. #AadhaHumara is an urgent cry to bridge the political gender gap and bring about adequate representation in policy making and the power circles.
Tara Krishnaswamy, Co-founder Political Shakti, said, “The awards are a testament to the creativity of our volunteers. This was the time when the country was reeling under Covid and we could not gather in large numbers for a ground campaign to demand 50% women candidates. It brought out the novel idea of using the narcissistic selfie to ask for women’s representation!”
Speaking on this momentous win, Swati Bhattacharya, Creative Chairperson, FCB India, said, “To partner Tara and TOI on this was the high point of my covid lock up. Every shakti volunteer on ground is the true recipients of this honour!”
Delighted on another record breaking win, Rohit Ohri, Chairman & CEO, FCB Group India, said, “Our Nominate Me Selfie campaign brings to the fore a real issue facing our nation today. This campaign will continue till we have 50% women representatives in Parliament. We will try and put more ‘shakti’ in the hands of every Shakti volunteer on ground.”
Link to the campaign: https://www.youtube.com/watch?v=y-2lfHuR70Q
About FCB Group India:
FCB Group India is one of the fastest-growing communications networks in the country. The network ranks amongst the top fully integrated marketing communications companies in India, with over 120 Indian and multinational clients and 700 professionals working across six offices in seven cities.
Besides three mainline creative agencies – FCB Ulka, FCB Interface, and FCB India, the Group has an array of specialized divisions such as Lodestar UM (Media), FCB Interactive (Digital), FCB Health (Healthcare), Cogito Consulting (Brand Consulting), FCB FuelContent (Content Creation Solutions & Production) and Kinnect (Digital). The network is a part of FCB Worldwide, a 140+ years agency network with more than 8,000 people in 109 operations in 80 countries. The company is part of the Interpublic Group of Companies (NYSE: IPG).
Named the Agency Of the Year at the Campaign Asia Agency of the Year Awards 2020 & 2021, and by Campaign Brief Asia 2021. Recognised as the No. 1 Creative Agency in India at Cannes Lions 2021, the Group’s creative excellence has been recognised by leading industry publications and award shows. The No. 1 Creative Agency in India by Spikes Asia 2021, The Drum World Creative Rankings – Most Awarded Agencies 2020, and The One Show Global Creative Rankings 2020. Grand Prix hat-trick winner at Spikes Asia 2021, along with a Gold hat-trick at Andy Awards 2020!