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Financial platform Wayflyer partners with product design agency Morrama to help eCommerce start-ups

by Staff GBAF Publications Ltd
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London, 20 April 2022: Award-winning industrial design and innovation studio Morrama announces its partnership with revenue-based financing and growth platform Wayflyer to help eCommerce businesses grow and thrive. 


Through this partnership, Morrama’s roster of market-changing eCommerce clients will have access to financial support and funding directly from Wayflyer. This will enable them to solve cash flow challenges, buy inventory, and use their marketing budget to its maximum potential. Alongside this, all brands that work with Morrama and receive funding from Wayflyer will have access to Wayflyer’s unique analytics offering and marketing dashboard. This helps eCommerce businesses to understand their marketing performance, make better marketing decisions, and ultimately accelerate their growth.


The product design team has turned multiple start-ups from an idea into multimillion dollar companies, and as part of this partnership, Morrama will provide its expertise in industrial design, user experience, and getting products market-ready to Wayflyer customers that are looking to develop and launch new and innovative products. 


Andy Trewin Hutt, Associate Director, Morrama commented: “At Morrama, we work predominantly with start-ups and scale-ups that want to establish their position on the market quickly, so this partnership with Wayflyer is the next logical step in our growth plan. We will not only support inspiring and ambitious entrepreneurs, but we will also have the opportunity to exchange knowledge and expertise with the fantastic team at Wayflyer.”


Ash Read, Head of Content, Wayflyer added: “We have a track record of backing people and businesses on the road to success since 2019, and Morrama’s expertise and support will be incredibly valuable as we continue to grow across the world and enter new markets. The team’s reputation in fast-paced design process and innovative thinking will help the next generation of great brands reach their target customers and accelerate business growth.”


This partnership will also see Morrama and Wayflyer producing unique content to help eCommerce businesses to break through the challenges they face with product design, sustainability, innovation, and growth.