- American inspired food and cocktail chain, Fridays, appoints Rhiannon Scarlett, formerly of The Body Shop and dunnhumby, as Chief Marketing Officer.
- Rhiannon will oversee the marketing, PR and digital operations for Fridays UK and 63rd+1st, with a focus on guest loyalty, acquisition, retention, and growth.
- Rhiannon starts the role on 25th April.
20 April 2022: Fridays, part of newly listed Hostmore plc, has today announced the appointment of Rhiannon Scarlett as its Chief Marketing Officer.
Rhiannon started her career at dunnhumby, the customer insight, data and communications agency, which worked in partnership with Tesco in the UK and The Kroger Company in the US to deliver customer led strategies.
During her time at dunnhumby, Rhiannon launched and rolled out the Tesco retail marketing programme, working with food brands such as Unilever and P&G to help promote and engage their customers with brands in the store and online.
In 2008, Rhiannon moved to the US to work with the Kroger Company where she led their loyalty programme in California, North Carolina and Utah. During her last four years in the US, she was responsible for the Kroger CRM program to over 15 million loyal customers across 14 States.
In her latest role as UK Marketing Director at The Body Shop, she has been responsible for leading the marketing strategy and initiatives to drive customer acquisition, retention, and growth of existing customers. This includes a range of campaigns including Forever Against Animal Testing, the relaunch of Body Butters, The Body Shop Self Love and Christmas Gifting.
Rhiannon will be responsible for Marketing and PR for Fridays and 63rd+1st in her new role, including all CRM, loyalty, and digital operations, bringing to life the brand’s focus on quality, relevance and simplicity, while also celebrating its unique heritage, people and generosity of spirit. Furthermore, her ‘customer first’ approach and expertise will support Fridays’ focus on guest loyalty, acquisition, retention and growth, as the brand embarks on its ambitious growth plans. She will join the company on 25th April.
This appointment comes at an exciting time for the iconic chain, following the roll out of its new and best ever menu. As part of its growth plans, Fridays has also announced a new flagship store opening in Chelmsford this Spring, as well as a new era in its UK operations with its first ‘Fridays And Go’ Quick Service Restaurant (‘QSR’), which opened in Dundee in March.
Robert B. Cook, Fridays CEO, said: “I am thrilled to welcome Rhiannon to the Fridays family! As a retail marketeer with rich consumer knowledge, combined with her background in data and customer insight, she will play a key role as we deliver against our ambitious growth plans. We are on a mission to make Fridays famous again and Rhiannon will help us build creative, standout initiatives to spread that Fridays Feeling to new and existing customers right across the country.”
Rhiannon Scarlett, new Fridays CMO, added: ‘I am so excited to join Fridays as Chief Marketing Officer. it is a brand with a rich history in modern American dining, the home of iconic cocktails and the Long Island Iced Tea. Fridays is the original Manhattan bar on your doorstep and I can’t wait to be a part of its future story.”