What started as an April Fool’s prank is now a fully fledged business. Here’s how entrepreneur Greg Fraser launched his Doggy Baking biz in just five months AND whilst working full time at Sky TV.
Lockdown has been tough for all of us, including our pets. With many people purchasing puppies throughout the pandemic, and little socialising being permitted, we’ve been left with many dogs suffering what experts are calling “Lockdown Puppy Syndrome”. Greg, founder of The Bottled Baking Co., had always joked about launching a range of DIY bakes for dogs, so when April Fool’s Day came around, they saw it as the perfect opportunity to prank their 15,000+ followers.
During the Covid-19 puppy boom, one in four people admit impulse buying a pandemic puppy and with most of those dogs turning one, and luckily for Greg, this meant Dog Mums everywhere loved the idea of homemade cakes for dogs.
Having launched The Bottled Baking co just over a year beforehand after being fed up of the mess his then two year old made whilst whipping up cakes in the kitchen, Greg already had national distribution, so knew exactly what it would take to turn his prank into a must-have mix for dog mums.
Speaking of the launch, Greg said;
“We originally thought it would be really funny to launch a baking mix for dogs, following the huge success of our baking mixes for kids and their grown ups. However, it turned out to be a viable business idea after our customers and stockists flooded our emails and messages!
We’re really shocked though to have landed a listing with Fenwicks in such a short space of time – who would have thought all this could have come from a simple April Fool’s prank!
Dog parents interested in purchasing a doggy baking mix and hosting their own pup pawty can grab their mix from this link: https://www.doggybaking.com/