Is Print Marketing Dead? A Data Deep Dive Into Ad Power

It’s not hard to see why so many businesses might be skittish about investing in print marketing these days. After all, digital media is ubiquitous. Practically everyone has a smartphone or some other device that keeps them connected to vast streams of information at all times. Who could possibly be impressed with old-fashioned printed materials when their inboxes are filled with multimedia ads that connect them to brands with one tap or click? Even though it might seem as though print is dead and buried as a means of reaching out to your customers, that ignores all the data that shows otherwise.

A recent study found that 56% of consumers see print as more trustworthy than digital marketing. It makes sense when you think about it — emails and social media posts can be rattled off in a matter of seconds and there’s virtually no limit to how many a company can send. That means consumers are bombarded with ads through their digital platforms of choice at all hours of the day, turning all that information into little more than a steady torrent of noise.

Printed materials, on the other hand, require more care and thought. They demonstrate a deliberate and thoughtful attempt to reach a potential customer, and recipients can sense that. Something they can hold in their hands and read without it suddenly changing before their eyes carries more weight than any number of emails or posts.

It might surprise some, but according to recent research, an overwhelming majority of young people between the ages of 18 and 23 say print content is easier to read than digital. If you’re still unsure about the power of print advertising in our increasingly online world, take a look at the accompanying resource for more facts and figures.

Infographic created by Integ