Home News London-based Adtech Startup, Playrcart, Closes Pre-Series A Round at $2.75 million

London-based Adtech Startup, Playrcart, Closes Pre-Series A Round at $2.75 million

The close of this interim funding round includes over $1.5 million from US investors as Playrcart expands to North America and targets Series A later this year.

by wrich

Playrcart (www.playrcart.com), the company that makes advertising assets instantly transactional, today announces that it has secured just over $1.5 million in funding from US investors, taking the total the company has raised to $2.75 million in under six months, closing out a successful pre-Series A raise. This is the first time Playrcart has brought on United States investors, signifying its intent to expand into the North American market later this year. 

Leading this round is an impressive roster of investors who pursue both domestic and global interests, including Michael Stewart, Senior Partner at Cardiff Associates; Rob McGrath, Founder of ZigIQ; and Karl Dasher, Private Investor.  

“With e-commerce showing no signs of slowing down and the continued growth of our digital-first economy, brands around the world are looking for meaningful ways to engage with consumers where they’re most active,” says Michael Stewart. “As an investor who has spent a significant amount of time focused on global markets, I have no doubt that Playrcart’s technology will create a transactional ecosystem that benefits both the consumer and the brand across multiple markets.”

The London-based startup has gained momentum on a global scale for its patent-pending technology, which enables transactions directly within any advertising asset. Since launching its technology, Playrcart has solidified partnerships with leading brands in the consumer packaged goods (CPG), retail, automotive and beauty industries such as Ford, Anheuser-Busch, L’Oreal and Walgreens-Boots Alliance. 

The company’s success comes from its ability to reduce the digital sales funnel down to as little as four clicks. Utilizing Playrcart, brands can create a transactional call-to-action within an ad, allowing audiences to fast-track the entire purchase process. Brands have integrated Playrcart into their assets to enable actions such as ordering a case of beer, booking a test drive, or making a charitable donation. 

Playrcart Executive Chairman, Peter Scott and CTO Richard Mason plan to allocate funding towards two key areas of business: expansion into North America, and accelerating its technology development. 

“We are delighted to partner with US investors on the Playrcart journey.” notes Peter Scott, Executive Chairman of Playrcart “This raise – which will be our final before series A – places us in a strong position to accelerate both the development of our innovative platform and our upcoming global rollout.”

You can see Playrcart’s technology in action here for purchases, and here for donations. 

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