Business

How A/B testing can improve customer service and drive acquisition

How A/B testing can improve customer service and drive acquisition

Christi Alvarez; Growth Strategist; Cro Metrics It was the French philosopher, Emile..

SEO and marketing. One and the same.

SEO and marketing. One and the same.

By: Natalie Weaving There isn’t a year gone by when I haven’..

How to launch a new brand that delivers purpose

How to launch a new brand that delivers purpose

By: Mieke Evans, Senior Account Manager at sport for social impact consu..

Research from EPOS reveals a huge disparity about the return to the office

Research from EPOS reveals a huge disparity about the return to the office

53% of bosses expect employees to work more from the office, compared with 26% of em..

IS IT GAME OVER FOR OFFICE WORKPLACES?

IS IT GAME OVER FOR OFFICE WORKPLACES?

While most UK home workers say they are as productive or more productive working at ..

“Creative courage” is the go-to strategy for tech marketers in a post-pandemic age, Shaped By study reveals

“Creative courage” is the go-to strategy for tech marketers in a post-pandemic age, Shaped By study reveals

30 June 2021 “Creative courage” is the go-to strategy for tech marketers in a post-p..

IT DEPARTMENTS GETTING A BAD RAP OVER REMOTE WORKING

IT DEPARTMENTS GETTING A BAD RAP OVER REMOTE WORKING

New research shows 7 in 10 UK employees dread contacting their IT department for su..

Remote working during COVID: a successful social experiment

Remote working during COVID: a successful social experiment

By: Trisha Manda As I’m writing this article, sitting in my living-room-turned-study..

E-commerce: Stop reinventing the shopping cart

E-commerce: Stop reinventing the shopping cart

By, Udo Rauch, Chief Sales Director, Emporix Online shopping is more competitive tha..

Preparing for Life After COVID-19: Post-Pandemic Automation

Preparing for Life After COVID-19: Post-Pandemic Automation

By Adrian Ewer, VP, financial services, EMEA, Blue Prism Along with ‘you’re on mute’..

UK supermarkets ask shoppers to keep wearing mask

UK supermarkets ask shoppers to keep wearing mask

LONDON (Reuters) -Britain’s biggest supermarket groups will encourage staff an..

Fintech disruptor Reach gains momentum with appointment of David Mays as independent board member

Fintech disruptor Reach gains momentum with appointment of David Mays as independent board member

Ecommerce localization specialist, Reach, has attracted another senior appointment ..

Will ‘Right to Repair’ Work for British Industry?

Will ‘Right to Repair’ Work for British Industry?

Sumair Dutta is Industry Analyst and Senior Director of the Global Customer Transfor..

How I transformed my therapy business online during the pandemic

How I transformed my therapy business online during the pandemic

By Geraldine McCullagh, Founder of Me-Time Therapies. When I launched my business Me..

Being “open to experimentation” key to effective employee benefits strategy says Best Companies No.1 UK Accountancy firm to work for

Being “open to experimentation” key to effective employee benefits strategy says Best Companies No.1 UK Accountancy firm to work for

Business advisory and accountancy firm, Cooper Parry, implement a new platform to st..

Brands need a more sustainable strategy to connect with consumers on purpose

Brands need a more sustainable strategy to connect with consumers on purpose

By Jacqueline Junke, UK Market Lead at Appinio In June each year, LGBTQ+..

Why Organic Traffic is Key for Online Businesses

Why Organic Traffic is Key for Online Businesses

By: Richard Heyes, Managing Director and Founder of Tecmark, SEO agency ..

Supporting your remote workers

Supporting your remote workers

By James Cook https://www.spidergroup.com/ Throughout the coronavirus pandemic, peop..

Why is branding important for new start-ups?

Why is branding important for new start-ups?

By: Gareth Hoyle, Managing Director of Manchester-based agency, Marketing Signals: D..

Creating an effective E-Commerce Marketing Strategy

Creating an effective E-Commerce Marketing Strategy

By: Natalie Howells, https://www.spidergroup.com/ Having a clear strategy in place i..

Why subscription boxes are winners in a pandemic

Why subscription boxes are winners in a pandemic

By Rachel Wood, founder of Rare Birds Book Club Subscriptions are on the rise and cr..

Revealed: 1.45 million tonnes of e-waste is produced by households & businesses per annum

Revealed: 1.45 million tonnes of e-waste is produced by households & businesses per annum

The demand has never been higher, but neither has the cost for new equipment. Sales ..

The Small Business’s Guide to Getting Started in Digital Advertising

The Small Business’s Guide to Getting Started in Digital Advertising

By Lisen Zethraeus, CMO at DanAds It’s an exciting time for a small business when it..

Clients + Marketing = The Perfect Marriage

Clients + Marketing = The Perfect Marriage

In a world where everyone’s an expert, cancel culture has serious implications, and ..

The problem with measuring customer loyalty; and how to overcome it

The problem with measuring customer loyalty; and how to overcome it

Andrew Wilkins, CEO and Founder, Futr AI Customer loyalty is the holy grail for busi..

Three Years Later: GDPR is All Talk and No Action

Three Years Later: GDPR is All Talk and No Action

The General Data Protection Regulation (GDPR) was introduced on May 25th 2018. This ..

Brand Strategy Tactics for an Online Learning Platform

Brand Strategy Tactics for an Online Learning Platform

By: Johnathan Reynolds, CEO of Learned.Live, the UK’s first live and interacti..

Musk trial asks the $2 billion question: Who controls Tesla?

Musk trial asks the $2 billion question: Who controls Tesla?

By Tom Hals and Sierra Jackson (Reuters) – Does Elon Musk control Tesla Inc or..

Stellantis makes 30 billion euro wager on electric vehicle market

Stellantis makes 30 billion euro wager on electric vehicle market

By Giulio Piovaccari and Ben Klayman MILAN/DETROIT (Reuters) -Stellantis, the world&..

Strategic hires aim to drive AbScent into household name status

Strategic hires aim to drive AbScent into household name status

July 2021: Following a year of unprecedented growth, AbScent, the charity that suppo..

Strategic hires aim to drive AbScent into household name status

Strategic hires aim to drive AbScent into household name status

July 2021: Following a year of unprecedented growth, AbScent, the charity that suppo..

INKPACT: Humanising Brands, Growing Revenues and Generating Loyalty for Global Brands

INKPACT: Humanising Brands, Growing Revenues and Generating Loyalty for Global Brands

London… Inkpact, is a CRM tool that connects the worlds fastest growing brands with ..

No return of the 9 to 5? Nearly two-thirds of Brits want to work in an asynchronous environment post-pandemic

No return of the 9 to 5? Nearly two-thirds of Brits want to work in an asynchronous environment post-pandemic

Okta research finds that millennials want change, while older generations will retur..

Agencies need to be organised to project success

Agencies need to be organised to project success

With clients increasingly dependent on their agencies, tools that help keep projects..

DELIVERING EXCEPTIONAL CUSTOMER SERVICE WHATEVER THE WEATHER

DELIVERING EXCEPTIONAL CUSTOMER SERVICE WHATEVER THE WEATHER

DELIVERING EXCEPTIONAL CUSTOMER SERVICE WHATEVER THE WEATHER By Joanna Swash, Gr..

DELIVERING EXCEPTIONAL CUSTOMER SERVICE WHATEVER THE WEATHER

DELIVERING EXCEPTIONAL CUSTOMER SERVICE WHATEVER THE WEATHER

DELIVERING EXCEPTIONAL CUSTOMER SERVICE WHATEVER THE WEATHER By Joanna Swash, Gr..

Indian billionaires face off in race to solar domination

Indian billionaires face off in race to solar domination

By Sudarshan Varadhan and Nidhi Verma CHENNAI (Reuters) – Indian tycoon Mukesh..