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eDreams ODIGEO to expand its global workforce by +50% to further fuel its growth as a subscription business

by Staff GBAF Publications Ltd
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  • The Company plans to hire more than 500 new employees over the next three years in what will be its largest-ever talent recruitment drive
  • The new hires will support the Company’s next phase of growth as it continues to successfully transform into a subscription-based business that is achieving market share gains and overperforming industry peers
  • Key to eDreams ODIGEO’s growth strategy is ‘Prime’, the first subscription programme in the travel industry, which is expected to triple its subscriber base and reach 7.25 million members by April 2025
  • In 2022, during the first phase of this 3-year long hiring campaign, the Company plans to fill over 200 vacancies, notably in its new tech hubs in Porto and Milan as well as in its Barcelona, Madrid and Budapest centres.

29 March 2022 – eDreams ODIGEO (“The Company”), Europe’s largest online travel company, the largest in terms of flights globally outside of China and one of the largest European e-commerce businesses, today announced that it plans to grow its global workforce by 50% by the fiscal year 2025.

The new hires will strengthen eDreams ODIGEO’s tech, product and innovation teams to enable the business to further develop its proprietary technology platform and its wide range of travel products and services. The majority of new positions will be based in the tech hub locations that the Company operates across Europe. The first phase of this 3-year long hiring campaign will launch this year, when the Company plans to fill 200 vacancies, notably in its new tech hubs in Porto and Milan as well as in its Barcelona, Madrid and Budapest offices.

The announcement, which represents the largest-ever talent recruitment drive at eDreams ODIGEO, comes as the Company is successfully transitioning from a transaction-based model into a subscription business. Since the beginning of the pandemic, the business has grown its flight market to 37% (+6pp) and has consistently outperformed the wider industry, with its trading exceeding pre-COVID levels by +30% in February.

In the last twelve months alone, ‘Prime’, eDreams ODIGEO’s travel subscription programme, grew by +182% and topped 2.4 million members. Based on the ongoing success of Prime, the Company expects that 66% of its total bookings will be made by subscribers as early as 2025, when it plans to have reached 7.25 million ‘Prime’ members. The investment in new tech and product roles will support the continued improvement of the Prime platform as well as its geographical expansion and the development of new product features.

Dana Dunne, Chief Executive Officer at eDreams ODIGEO, said: “We are on an exciting journey that is transforming our business and reinventing the travel experience for consumers. We are very proud of the excellent results that all ‘eDOers’, our team members, have achieved over the past years and are now thrilled to launch our next phase of growth as a subscription-led business. The new hires will bolster our capacity to innovate and develop new products and services for travellers, with a special focus on further expanding our winning travel subscription proposition ‘Prime’. To maintain our strong growth, we are looking for the best and brightest international talent to join us and help us continue disrupting the market and driving tech innovation in the e-commerce sector”.

eDreams ODIGEO employs people from 46 nationalities and operates in an industry-first hybrid, flexible working system aimed at driving further flexibility and employee creativity in a post-pandemic environment.

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