What is cold calling? This is an increasingly popular marketing technique used by salespeople to close sales. It has the ability to create a very positive customer reaction, but it can also be a big mistake if done incorrectly.
In recent years cold calling has grown into more formal, but less informal ways including phone calls and emails, while in the past cold calling was the only method available to business owners. A telephone call or email is just one of several techniques to cold call, but it’s one of the most efficient because it gives the impression that you are a person who really knows your product or service. For example, instead of using your personal phone number, you can use your company phone number, or even a P.O. box if you have one.
But you might be asking why a salesperson won’t give their personal phone number on an important customer call. Here are the reasons they use for why this is important.
First of all, if you use a personal phone number on a customer call, you can get into trouble if that person finds out you are calling them. This is because you could get into a lot of trouble yourself, as a business owner. If you do end up getting in trouble, this could cost you thousands of dollars and ruin your entire business. The only way you can really avoid this problem is to never give out your personal phone number for any reason.
Secondly, you can be fined or even lose your license if you are doing this too much for a long period of time. Even if you never get into any legal trouble with this, the damage is done because people will not take you seriously anymore, and they won’t want to buy from you anymore.
Customers want someone who knows their product or service inside and out. They don’t want a salesperson who is just trying to sell to them because they want to make money. If you only know one aspect about your business, like what product or service it offers, they won’t be interested in your product or service.
Another problem with cold calling is that it can be perceived as rude by some customers if you don’t follow the rules of etiquette when calling them. The first thing most customers look for is a business card, but if you don’t provide them with one, they can call you rude names like that. and that can hurt your chances of closing a sale.
If a customer calls you don’t call back after a sales call, they may assume you don’t really want them there business or just aren’t interested. This is something you should avoid at all costs.
Your business is your life, so you should treat it that way. It’s not worth having customers wait for a response for hours, only to find out they need to go home, because you haven’t returned their phone call.
It really doesn’t matter if you are the best salesperson in town, your callers don’t care. they only want to know you and how you can help them.
The main thing you need to remember is you are in this people’s life, not theirs. You need to give them positive experiences, not negative ones.
People really don’t mind being bothered, they may even be annoyed at times, but this is a way to make sure your customers come back to your place of business. You don’t have to give away information that could lead to legal problems or damage your relationship with other business owners.